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The History of Werther’s Original Candies

In 1909, Gustave Nebel created a unique butter candy recipe in Werther, Germany using fresh cream, butter, two kinds of sugar, and salt. His recipe went on to form the basis of Werther’s Echte candies, which were later renamed “Werther’s Original” in the United States and elsewhere. In the 1980s, the candies became synonymous with intergenerational bonding and their popularity among the elderly was solidified due to a highly successful advertising campaign featuring a grandfather and his grandson. In 2005, the brand introduced a sugar-free version of its classic candies. Soft Caramels were added to the U.S. product lineup in 2015, and in 2016, the brand introduced specialty flavors for fall, including Pumpkin Spice and Caramel Apple. Produced by Storck, a German confectionery brand, Werther’s Originals are now available in over 100 countries all around the world and remain a beloved candy today, especially among the elderly population.

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