The History of Pillsbury Toaster Strudel

Pillsbury Toaster Strudel got its start in the late 1970s. In 1979, Pillsbury challenged product developer Joe Perozzi to come up with something fresh and innovative. Perozzi responded with small, flat pastries that he filled with raspberry preserves. In 1985, Pillsbury launched its new product, Toaster Strudel, in the United States. It featured a flakey crust, a sweet fruit filling, and icing on top. The first flavors included Strawberry, Blueberry, Cinnamon, and, of course, Raspberry. Soon after, Apple and Cherry debuted. Today, Toaster Strudel includes even more icing than ever before. There are also several new flavors that have been added to the product line since it first debuted in the ‘80s, including Cream Cheese & Strawberry and Wildberry. Today, Pillsbury Toaster Strudel remains a popular treat that’s often enjoyed as a quick breakfast or snack.