The History of Gulden’s Mustard

Charles Gulden began working at a New York mustard mill owned by his uncle, a German immigrant named George C. Geissen, in the mid-1800s. In the mid-1860s (most likely in 1867), he established his own business, Gulden’s Mustard. In 1869, he entered his product into the 38th Annual Fair of the American Institute. His mustard ultimately earned him a second-place ranking, because while the judges were impressed by his Old World-style mustard (his recipe was meant to invoke French and German flavors), the American Institute was primarily concerned with technical progress and innovation. Still, the award earned his mustard plenty of attention and he often made mention of it in his advertisements. Notably, Gulden’s Mustard also went on to win awards at the 1893 World’s Fair and the 1900 Paris Exhibition. Over time, Gulden’s European-style mustard became increasingly popular in the United States. Today, it is still sold in grocery stores throughout the country and remains a favorite condiment for many.