The History of Godiva Chocolate

In 1926, Pierre Draps Sr. began creating fine chocolates in a small workshop in Brussels. He named his business after Lady Godiva and slowly built a reputation as a luxury chocolatier. In the 1940s, his sons continued the family business, crafting fine Belgian chocolates in a variety of flavors, including praline, which is still a popular offering today. In 1958, Godiva opened its first boutique on the Grand Palace in Brussels. The shop quickly became a destination for luxury chocolate. In 1966, Godiva arrived in the United States when it opened its first boutique on Fifth Avenue in New York City. In 1968, Godiva was appointed as the official chocolatier to the Royal Court of Belgium with a prestigious Royal Warrant. In 1972, Godiva opened its first boutique in Japan, setting up shop in Tokyo’s Ginza district. Then in 1993, the company expanded its offerings, adding truffles, biscuits, and seasonal treats to its product line while continuing to sell fine Belgian chocolates, too. In 2006, Godiva launched a series of chocolate cafés where customers could order drinks and desserts. Today, Godiva continues to offer luxury Belgian chocolates at locations all over the world; pre-packaged Godiva chocolates are also sold in many stores internationally.