The History of Cinnamoroll

Cinnamoroll made his Sanrio debut in 2001 and was created by designer Miyuki Okumura. The character was initially imagined as a puppy that could fly by flapping his long ears. As his backstory evolved, he became the mascot of Café Cinnamon, a fictional bakery that he floated into one day after flying through the sky. Miyuki Okumura designed Cinnamoroll with large, round eyes, chubby cheeks, and a blushing, expressive face that resonated with fans. With the rise of social media and Internet culture, Cinnamoroll quickly became a favorite among Sanrio enthusiasts. Because the character is representative of warmth, expressiveness, and connection, he has become Sanrio’s most popular offering in recent years. Sanrio has even released a slew of Cinnamoroll-centric animations, comics, and merchandise to capitalize on the character’s popularity. In fact, fans have routinely voted Cinnamoroll as more popular than Sanrio stalwart Hello Kitty for several years in a row now, likely because the character is often viewed as source of comfort in today’s chaotic world.