The History of Campbell’s Chicken Noodle Soup

Campbell’s Condensed Chicken Noodle Soup, better known simply as Campbell’s Chicken Noodle Soup, was created in 1934 by the company’s head chef, Ernest Lacoutiere. The product was originally marketed as Campbell’s Condensed Noodle with Chicken, but after the name was read incorrectly on a radio show in 1938, Campbell’s received a flurry of orders and decided to change the name. The soup originally retailed for 10 to 12 cents per can and quickly became a staple in pantries all across the country; it still is today. In 1962, the artist Andy Warhol even immortalized Campbell’s Chicken Noodle Soup in his famous work, 32 Campbell’s Soup Cans. Campbell’s has promoted the soup with many slogans over the years, including: “You only have to call them once when there’s Chicken Noodle soup for lunch,” “32 feet of noodles in every can,” and “When the mouth slurps, the belly smiles.” Today, Campbell’s Chicken Noodle Soup remains a comforting favorite for many Americans and is just as popular as it was when it first hit store shelves.