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The History of Bratz Dolls

Bratz Dolls debuted in 2001 and were distributed by MGA Entertainment. The original line featured four dolls: Cloe, Sasha, Jade, and Yasmin. All four featured oversized heads reminiscent of the big-headed, big-eyed dolls of the 1960s and rooted hair that could be combed for additional play value. Detailed accessories and playsets reflected their cool (although somewhat materialistic) lifestyle. Several spin-off brands were also launched over the years, including pocket-sized Lil’ Bratz, Bratz Babyz, and Bratz Kidz. Although Bratz dolls earned several toy industry awards, they were also considered somewhat controversial due to their heavy makeup, skimpy outfits, and perceived attitude. Bratz Dolls were also involved in a lawsuit with Mattel, the maker of Barbie dolls. The case centered on whether Bratz doll creator Carter Bryant was working for Mattel when he developed Bratz. An initial court ruling in 2008 ruled in Mattel’s favor, but a Ninth Circuit Court of Appeals reversed the decision in 2010. In 2015, a new set of dolls that included the original four plus Raya was launched, but the line was discontinued entirely in 2016 due to low sales. Still, Bratz dolls remain an iconic part of early 2000s toy culture.

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